On October 29, the National Social Science Fund major project "New Era Media Integration and Promoting the Research on the Spiritual Communication of Winter Olympic Winter Olympics in the New Era" Essence

Yang Dan, the principal of Beiwai and deputy secretary of the party committee, attended the opening meeting and delivered a speech. He welcomed and thanked the experts, scholars and sub -project leaders from various fields. He pointed out that Beiwai Innovation has established a new pattern of global language, global culture, and global governance of the three universities. The spirit of Beijing Winter Olympics is an important cultural heritage of the Beijing Winter Olympics in 2022. Its scientific value and application value are worthy of continuous excavation. Through the development of this major project, Beiwai can use this as an extension of traditional classroom teaching to promote the practical ability of all grades of students in the school, and the collaborative and cooperative ability between majors and various languages ​​to better serve the society in the society Development is planned for a series of important international activities and major sports events held in China in the future.

Professor Wang Runze, President of the Chinese Journalism History Society and Renmin University of China, proposed that Xi Jinping's cultural ideas have rich connotations, and it also includes a cultural spirit that matches the spirit of sports. She pointed out that she needs to complete the inheritance of Olympic spirit from the Beijing Winter Olympics from 2008 to the 2022 Beijing Winter Olympics. Beiwai has a unique advantage in the field of international communication research, and she wishes the major projects to conduct smoothly.

Mr. Anthony Edgar, director of the former International Olympic Committee Media Operation Department and Chairman of the News Commission, congratulated Beiwai to the major project through video. In his opinion, the 2008 Beijing Olympics and the 2022 Beijing Winter Olympics were unparalleled. Beijing, as the only city in the world to host the Summer Olympics and the Winter Olympic Games, has a cultural uniqueness that other cities cannot compare. The holding of the two events is also important for the Olympic movement itself. He believes that the development of this major project will have a profound impact on the future Olympic research and will continue to promote the research of the Beijing Winter Olympics media operation and dissemination of heritage. The speech session was chaired by Chen Xiaolong, secretary of the Party Branch of the Beijing School of Information and Communication.

At the opening meeting, Professor Wei Wei, the chief expert of the project, introduced the basic framework, ideas and research progress of the topic to the experts and scholars. The overall framework of the project includes one main line, two perspectives, three levels, four achievements, five sub -subjects, and sixty languages. The project has established a team of organic combination of interdisciplinary, cross -industry, academic circles and industry, and has sufficient and necessary logic between sub -subjects. The project is dedicated to the theoretical and practical value of the Beijing Olympic Winter Olympic spiritual communication in the media integration.

The guests put forward valuable comments on the project. Professor Yin Yungong of Hunan Normal University affirmed the important value of the project. He believes that studying the spirit of the Beijing Winter Olympics will help us summarize the current experience and also provide an important reference for China to host major sports events in the future. The development of the project helps to cultivate the academic and practical ability of young teachers and students of the college, and promote the teaching and scientific research level of the college. There are many foreign language talents in North Foreign Languages, and the advantages of multi -language are obvious. This project and discipline construction should be combined to make it more role.

Professor Sun Yili, Beijing University of Sports, believes that the project organically integrates journalism and sports, and the research of the Olympic Games, which has significant theoretical significance and practical value. She said that the spirit of Beijing Winter Olympics is an important part of the Winter Olympics heritage. Sports events are not only conducive to regional economic development, but more importantly, the Olympic Games, as a major cultural activity, can leave important spiritual wealth for people.

Professor Yu Guoming of Beijing Normal University believes that modern technology is developing rapidly, news and communication facing new opportunities and challenges, we must seize the good degree and carry out "rail transition thinking". He proposed that the project should grasp the pulse of the times and provide frameworks and models for future research on topic research.

Professor Sui Yan of the Communication University of China proposed that the project can start at multiple levels of attempts to study and strive to reflect the characteristics of the times and have distinctive Chinese theoretical characteristics. In particular, you should choose more popular concepts and ways The project moderately extends to the dimension of diplomatic and international relations.

Professor Zhou Qingan of Tsinghua University believes that the project needs to solve the relationship between "learning" and "use". The Beijing Winter Olympics is a special collection of Chinese and modernization. The Chinese -style modernization concept contained in the spirit of the Beijing Winter Olympics is a kind of exploration and attempt to the school narrative system and narrative concept. Professor Zhou Yong of Renmin University of China interprets the project from the perspective of history and reality. He believes that in the Beijing Winter Olympics public opinion field, everyone pays more attention to the spiritual changes that people bring to people. Essence How to share our spiritual wealth with the world and how to promote the modernization of Chinese -style with the spirit of the Beijing Winter Olympics is the right meaning of the project. He expects the project to make important contributions to the theoretical development of the discipline of journalism and communication. Professor Li Benqian of Shanghai Jiaotong University proposed that how Chinese culture integrates into the Olympic spirit and how to spread Chinese culture through the Olympic Games is an important issue worthy of our attention. He believes that the spread of the Winter Olympics spirit needs to find the way of words that foreign audiences can accept, and the series of research results of the project should provide experience for future sports event reporting practice. Professor Weilu of Zhejiang University believes that the project has important strategic significance. Sports is a topic of widespread concern in the people in the world, with great research significance and academic potential. He proposed that the team's team constituted the field and interdisciplinary discipline, and has strong representativeness and leading value. He suggested that the original research goals should be appropriately reduced, some phase results were produced as soon as possible, and it was applied to a series of practices such as the upcoming 2024 Paris Olympics.

Finally, Professor Yuan Jun, the head of the project expert group and the director of the Beiwai Academic Committee, sorted out and summarized the speeches of experts and scholars. He pointed out that the research of international sports communication, which should not be limited by the topic, should not be limited by the topic. The 2022 Beijing Winter Olympics is a successful and typical case of communication. It is essential to find the breakthrough and international recognition of China ’s international communication through sports and sports major events.

The opening meeting was chaired by Professor Jiang Fei, Dean of the Beijing School of Information and Communication. Professor Han Baocheng, executive deputy dean of the Beijing Waiwai Graduate School, Wang Weiwei, executive deputy director of the Propaganda Department of the Party Committee, Huang Lunlun, Secretary of the School Youth League Committee, members of the leadership team of the International School of Journalism and Communication attended the opening meeting.

"Research on the Integration of Media in the New Era of the Media in the New Era" is a major project of the National Social Science Foundation based on the 2022 National Social Science Foundation relying on the Beijing Foreign Studies University. The project leaders include Professor Zhang Jianhui of Renmin University of China, Professor Guo Qing of Zhejiang University Urban College, Professor Yan Qing of Jinan University, Professor Deng Xiujun of Beijing Foreign Languages ​​University, and Xu Jicheng, Minister of the 2022 Beijing Winter Olympics Media Operation Department.