On April 23, the "turning, transition and transcendence: East Asian Olympic Games (2018-2022) dissemination and media operation" hosted by Beijing Foreign Studies University, hosted by Beijing Foreign Studies University, and the International Sports Communication and International Sports Communication and Foreign Studies Center. Hold. Su Dapeng, deputy secretary of the Beiwai Party Committee, attended the opening ceremony of the forum. More than 20 experts and scholars from the Beijing Winter, Beijing Winter Olympics Organizing Committee, Xinhua News Agency Sports Department, Australian University of Sydney, Alabama University, New Zealand University, Renmin University of China, Beijing Sports University, etc. Participate in the discussion on online and offline.

Su Dapeng said that the forum was successfully held at the 2022 Beijing Winter Olympics and the Winter Paralympic Games. Experts and scholars in the fields of sports communication and media operations at home and abroad gathered together. The opportunity was rare and significant. From the perspective of in -depth study of General Secretary Xi Jinping's explanation of the "Beijing Winter Olympics Spirit", he emphasized the importance of discussing the historical significance of Beijing Winter Olympics from a global perspective at the end of the competition. Su Dapeng introduced the service situation of the North Outer Volunteers during the Beijing Winter Olympics and the Winter Paralympic Games. It emphasizes the complexity and importance of Olympic communication and media operation.

Liu Ye, deputy dean of the School of International News and Communication, introduced the daily work and construction results of Guoxin College and the International Sports Communication and Diplomacy Research Center. Liu Ye said that the convening of the Beijing Winter Olympics coincides with the critical period of the "two hundred years" and the realization of the great rejuvenation of the Chinese nation. The spirit of the Beijing Winter Olympics, which creates the future ", to host an international forum is a positive response and important implementation of this spirit. It is expected that the experts will express wonderful insights around the forum issues.

This forum has a total of four groups, focusing on the 2018 Pyeongchang Winter Olympics, the 2020 Tokyo Olympics (2021) and the 2022 Beijing Winter Olympics. Affairs of soft power and national image construction. Academicians of the Academy of Social Sciences and the School of Humanities, Professor David Live, University of West Sydney, Xu Jicheng, Minister of Media Operations of the Beijing Winter Olympics Organizing Committee, and other experts and scholars at home and abroad issued a keynote report on their respective views.

David Lord proposes a new concept of "Media-Sports-Social-Social-Political Union", in-depth analysis of different ways of media reports in different countries and regional media reports and different ways to create narratives. The uncertainty of strategies and agenda setting capabilities believes that the theme of this forum "turning, transition, and transcendence" coincides with it, which is quite appropriate.

Xu Jicheng, director of the media operating department of the Beijing Winter Olympics Organizing Committee, started a new interpretation of the theme of the forum from the Beijing Winter Olympics media. He emphasized that the Beijing Winter Olympics is the Winter Olympics with the most extensive digital interaction, the longest broadcasting time, and the highest ratings. Although affected by the epidemic, the number of media reports and reports has repeatedly reached high, which is inseparable from the comprehensive application of new technologies such as 5G 8K ultra -high -definition remote transmission, cloud transfer platform, Press network special line transmission services. At the same time, social media, short videos, live broadcasting and other communication methods have played an important role, and this change will also have a long -term influence of future competition media operations. Xu Jicheng said that the Beijing Winter Olympics pays attention to the protection and utilization of Shuang Olympics and the sustainable development of the region, and take the willow branches on the closing ceremony as an example to explain the unique contribution of Chinese culture and even East Asian culture to the Olympic Games. Tongren took the Olympic Games as an opportunity to strengthen sharing research and go to the future together.

The international forum has attracted hundreds of scholars and media people around the world to watch and participate in interaction online. The opening and closing ceremony of the meeting was chaired by Professor Wei Wei, a teacher of Beiwai International School of Journalism and Communication, and director of the International Sports Communication and Diplomatic Research Center.